SRAM

Make every ride feel as smooth and natural as possible with top-of-the-range SRAM components. Browse exceptional gears & drivetrains, including SRAM’s Force & Rival range, designed to provide a rewarding journey without compromises. The innovative elite-performance range features the brand’s most effortless braking, shifting and wireless integration, so your performance can represent 100% of what you put into every ride. SRAM is the ideal manufacturer for riders seeking to enhance their experience through key components, including ultra-responsive brakes and shifters.

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SRAM’s Force & Rival range promises to be the manufacturer’s best yet, building on the designs of previous generations by taking existing fully wireless technology and adding refined ergonomics, effortless braking and further integration. Force & Rival groupsets have shed significant weight compared to previous generations, delivering a pro-level, lightweight drivetrain for an unparalleled riding experience. Chainring kits in this range are single integrated units, so all your power is transferred directly to your pedals for stiffness and durability.

Why choose SRAM bike components?

SRAM has made significant strides to become a leading manufacturer in the industry since its inception nearly 40 years ago. Founded in Chicago, SRAM made an instant impact on the market by introducing grip shift technology to road cycling in 1988. It has been an upward trajectory ever since for the brand, with movements made into mountain bike derailleurs in the mid-90s alongside acquisitions of promising cycling manufacturers from around the world. Recent years have seen SRAM continue to boost their innovative reputation with high-performance product ranges appealing to all kinds of riders.